Alpine 2014 Annual Report Download - page 11

- 10 -
Technology Exhibitions for Major Customers
On January 22–23, Alps Electric and Alpine
made a joint presentation of Group technologies
to representatives from General Motors and
Chrysler. The two-day event was held at Alpine
Electronics of America’s Detroit office.
The event followed closely on the heels of our
technology exhibition targeted at automaker VIPs
attending CES 2014 in early January, but the
presentation at our Detroit office, close to
customers’ local offices and plants, allowed us to
invite key individuals from major departments,
including senior management, engineers, buyers, designers, and product developers, who were not able to
attend CES.
Similar to our CES exhibition, the presentation at our Detroit office introduced the Alps Electric/Alpine
joint development efforts to enhance HMI and the vehicle cockpit environment, with a favorable reaction
from the attendees.
A number of customer representatives were able to attend both our CES and Detroit exhibits, facilitating a
deeper exchange of opinions about the business and technologies. We plan to build upon foundations laid
at these exhibitions and promote further activities that will lead to sustained business orders.
BIG-X Series No. 1 in Customer Satisfaction Survey for Second Straight Year
J.D. Power’s “2013 Japan Navigation Systems
Customer Satisfaction Index Study” ranked
Alpine’s BIG-X series as No. 1 in customer
satisfaction for a second consecutive year.
The study is a comprehensive analysis of
customer satisfaction with aftermarket navigation
systems. In addition to the standard search and
guidance functions, the study measures music
and video player functions as well as telematics
services in order to provide a comprehensive
rating of navigation systems as in-vehicle
infotainment systems.
Alpine’s BIG-X series received high evaluations from consumers who appreciated its distinguishing
feature from other aftermarket systems, namely the availability of modules designed to fit neatly into the
dash of their particular car model, providing an refined appearance similar to OEM in-dash systems.
Surveyed users also gave high marks to the system’s linkage with Alpine’s market-leading rearview
monitor system. The BIG-X was the only five-star rated system among surveyed equipment.
Encouraged by winning the top ranking for a second consecutive year, we look forward to continuing
efforts to develop products that provide customers with even greater satisfaction.
Technology explanation for major customers
President Usami accepts the award