Alpine 2014 Annual Report Download - page 8

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- 7 -
IV. Topics
Announcement of New Products Compatible with Apple iPhone’s CarPlay
CarPlay-compatible product MirrorLink-compatible head unit
Responding to growing market expectations for new value-added products that link smartphones with
in-vehicle information systems, Alpine announced that it would introduce CarPlay-enabled products in the
American and European aftermarkets in autumn 2014. Use of Alpine’s CarPlay-compatible products will
enable drivers to use their iPhone applications and voice recognition software (Siri) with their in-vehicle
infotainment system.
The use of smartphones while driving is considered a dangerous habit that inhibits safe driving in terms of
the driver’s vehicle operation and visual focus on the road. To eliminate those potential dangers, Alpine’s
in-vehicle audio/video systems linked to an iPhone will enable drivers to operate their smartphone using
the in-vehicle system’s controls and be able to see and input data on a larger display. In addition, the use of
Apple’s Siri voice recognition software enhances the in-vehicle human machine interface (HMI) by
playing audio instructions through the car stereo system’s speakers, making it easier for the driver to hear
and contributing to safer driving.
Alpine is already marketing MirrorLink (a device interoperability standard for use with certain non-Apple
smartphones) compatible products in the United States and Europe. The release of CarPlay-compatible
systems broadens our response to a wider range of smartphone users and opens up opportunities for
business expansion.
Comment by Hirofumi Morioka, Managing Director in charge of Engineering & Development:
“Linking the functions of Alpine’s in-vehicle infotainment systems with those of mobile devices is an
important method for adding value that enhances the quality of life with cars. In particular, linking our
products with the Apple products popular with many users around the world is an important step forward
for Alpine. I believe our provision of aftermarket products that can be used with CarPlay fulfills the hopes
and needs of many iPhone users. As a specialist in in-vehicle systems, we will endeavor to provide
customers with products that shape and enhance their in-vehicle environment and experience.