Alcoa 2003 Annual Report Download - page 11

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nsportation
9
No matter what line of business a
company is in, image matters. And if
you can save money while projecting
a good image, that’s even better.
Several years ago, Alcoa
approached the Port Authority of
Allegheny County (Pennsylvania,
USA) about testing its new Dura-
Bright®aluminum wheels. Alcoa
explained how Dura-Bright wheels
feature a patented treatment that
penetrates the wheels and helps keep
them bright and shiny, reduces
overall labor costs and downtime,
and protects the wheels from
oxidation and corrosion. The Port
Authority asked Alcoa to prove
they will last in its demanding service.
So Alcoa fitted a number of
buses with Dura-Bright wheels and
showed how instead of needing
to scrub and polish wheels, which
had been the previous labor-intensive
practice, a simple hosing off with
soap and water restored the wheels
to their original luster.
Following the test, the
Port Authority began specifying
Dura-Bright wheels on all new
buses in order to save time, money,
and look great.
Now, bus and transit systems
throughout the world – along with
trucking fleets, owner/operators,
truck manufacturers, and motor
home owners – are beginning to reap
the benefits of these wheels, helping
make the roads a brighter place to be.
Port Authority of Allegheny County and Alcoa
Dura-Bright
Wheels:
Looking
Good Made
as Easy
as 1-2-3
1
23