Alcoa 1998 Annual Report Download - page 17

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15
Audi and Alcoa demolished
the assumption that
the only way to get safer
was to get heavier.
For the second straight year, Automobile Magazine
named the Audi A8 the best luxury sedan. Editors
chose one vehicle in each class which they considered
to be the best built, designed, engineered, and most
drivable. Audi A8 is the first and only member of
the premium luxury class to earn the dual five-star
safety rating for both driver and front seat passenger
under the National Highway Traffic Safety Administration
(NHTSA) New Car Assessment Program. Audi and
Alcoa demolished the assumption that the only
way to get safer was to get heavier. Instead, the A8
employs a revolutionary aluminum space frame body
technology – created in partnership with Alcoa –
40% lighter than a traditional steel frame, yet it
surrounds driver and passengers
with an enormously strong safety
cage. It also has six airbag supple-
mental restraints as standard
equipment. For Alcoa – whose
number one internal priority is
safety – the landmark NHTSA
rating was especially
sweet. It sets a
standard for safe
cars of the future.
The Audi A8, with a sturdy
space frame developed
by Audi and Alcoa, was chosen
best luxury sedan by Automobile
Magazine and won a double
five-star rating from NHTSA.
Working to improve safety –
on the road, or in the workplace
– is second nature to Alcoans.
For over a decade, safety
has been Alcoa’s number one
internal priority.
Safety