Alcoa 1998 Annual Report Download - page 14

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12
In Praise of
Land Care
Alcoa World Alumina’s
Land Care project is
described as “... one of
the longest running pro-
grams in social responsi-
bility in Australia” by
Tomorrow, the
Stockholm-based global
environment magazine.
“By working with land
owners, sustainable
farming groups and local
government agencies,”
the article states, “Land
Care has become one of
Australia’s largest and
most successful corpo-
rate-sponsored demon-
strations of land renewal
through community
action.”
Extrusions for
Cessna
Alcoa Engineered
Products, Pioneer
Aluminum, and Cessna
have forged agreements
which guarantee that
Alcoa will supply hard-
alloy aluminum extru-
sions through 2004
in support of business
jet travel. Alcoa is the
leading supplier of
extrusions for fuselages,
wings, and tail sections
in the general aviation
and business jet markets
as well as in develop-
ment of higher-strength,
fatigue-resistant
aluminum alloys for
commercial and business
aircraft.
How to Frame
10 Acres
of Windows
Alcoa Aluminio partici-
pated in the inaugura-
tion of one of the newest
major urban develop-
ments in Rio de Janeiro:
the 200,000 square meter
shopping/cinema/restau-
rant complex called
“Downtown.” Located
in the Barra da Tijuca
area, the complex uses
340 metric tons of
Aluminio’s soft-alloy alu-
minum extrusions to
frame 40,000 square
meters (equivalent to
four hectares or 10
acres) of window glass.
Aluminio implemented
just-in-time delivery of
the aluminum extrusions
for on-site fabrication.
Alcoahomes.com
Alcoa Building Products
(ABP) released a new
section to its web site,
Alcoahomes.com. The
new section, ProSpec®, is
a resource for the building
and remodeling profes-
sional. It offers a detailed
list of Alcoa-brand
exterior products with
line drawings, key specifi-
cations, and warranty
information. For the
architect, ProSpec pro-
vides downloadable speci-
fications on vinyl siding
products in three-part
architectural format. The
site also features a Color
Guide for choosing
color schemes. Editors of
Building Products maga-
zine voted Alcoahomes.
com one of the Top 50
Web Sites of 1998.
Additions for 1999 will
include ContractorNet, a
list of siding contractors
that install Alcoa prod-
ucts; architectural specifi-
cations on metal siding
products; and download-
able CAD drawings for
vinyl and metal products.
As a part of its brand
strategy, ABP also offers a
web site for the Mastic
brand of vinyl siding,
Mastic.com.
Steel’s Woes
Hit Chemicals
Alcoa Industrial
Chemicals was impacted
by European and
North American steel
production cutbacks
in the second half of 1998.
While steel consumption
remained strong in
those economies, rising
imports driven by
the Asian economic
slowdown squeezed
domestic steelmaking,
thus reducing the need
for alumina refractory
products. At the same
time, low oil prices
through 1998 depressed
demand for adsorbent
and catalyst products.
Vernon
Plant Sold
Alcoa sold its cast alu-
minum plate business
based in Vernon, Calif. to
Century Aluminum
Company. Alcoa was
required to sell the busi-
ness under the terms of
its agreement with the
U.S. Department of
Justice that cleared the
way for the company to
acquire Alumax Inc.