Alaska Airlines and Horizon Air 2010 Annual Report Download - page 60

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for each Non-Employee Director is the incremental cost to the Company of providing these benefits, as well as
the value of each director’s (and his or her spouse’s) membership in the Company’s airport Boardroom
program. Positive-space travel is a benefit unique to the airline industry. By providing this travel without tax
consequences to Non-Employee Directors, the Company is able to deliver a highly valued benefit at a low cost,
and believes this benefit encourages Non-Employee Directors to travel, thus enhancing their connection to the
Alaska Airlines and Horizon Air products and services.
In addition, the All Other Compensation column includes the value of reimbursements for taxes on the
transportation benefits provided to each director as quantified below:
Director
Value of
Taxes Paid
($)
Patricia M. Bedient 720
Marion C. Blakey 0
Phyllis J. Campbell 18,736
Mark R. Hamilton 20,585
Jessie J. Knight, Jr. 5,528
R. Marc Langland 19,914
Dennis F. Madsen 15,465
Byron I. Mallott 32,946
J. Kenneth Thompson 26,835
(4) Ms. Blakey was appointed to the Board in October 2010. The cash retainer paid and value of deferred stock
units granted to Ms. Blakey were prorated based on the remaining months of service in the 2010-2011 service
period.
(5) Mr. Hamilton resigned from the Board effective January 9, 2011.
CODE OF CONDUCT AND ETHICS
The Company has adopted a Code of
Conduct and Ethics that applies to all
employees of the Company, including our
CEO, CFO, principal accounting officer and
persons performing similar functions. The
Code of Conduct and Ethics is located on
the Company’s internet website at
http://www.alaskaair.com and is available
in print to any stockholder who requests it.
Information on the Company’s website,
however, does not form a part of this proxy
statement. The Company intends to disclose
any amendments (other than technical,
administrative or non-substantive
amendments) to, and any waivers from, a
provision of the Code of Conduct and Ethics
for directors or executive officers on the
Company’s internet website.
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