Airtel 2014 Annual Report Download - page 37

Statutory ReportsCorporate Overview Financial Statements
Bharti Airtel Limited
35
Bangladesh
In line with the Company’s
overarching objective of helping
elevate the quality of life for people
across geographies, Airtel Bangladesh
has spearheaded multiple community
outreach initiatives. Some of the
initiatives during the year include
organising blood donation camps,
encouraging talent through awards
and accolades, participating in heritage
events like ‘Chittagong Boi Mela’ and
also sponsoring sports in Khulna to
raise funds for the welfare of freedom
fighters.
Sri Lanka
The Company has undertaken
multiple initiatives in Srilanka to
drive community wellbeing and
environment protection. Some of the
important initiatives on the community
front, during the year, comprised the
following: helped generate awareness
against child abuse; provided
assistance to The Lady Ridgeway
Hospital (refurbishing the walkways to
look colourful and educational, among
other activities); conducted workshops
on leadership and professional skills
in schools, universities and academic
institutes throughout the country; and
introducing NFC Technology for public
transport in Sri Lanka.
As a part of the Company’s global
mandate to help protect the
environment, the following initiatives
were undertaken: reducing the usage of
plastic and paper; encouraging the use
of e-bills; cutting down the use of diesel
at site locations; taking steps at site
locations to ensure health and safety;
ensuring a pest-free clean environment
at all Airtel’s sites.
Corporate Social Responsibility & Sustainability