Airtel 2014 Annual Report Download - page 18
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Digital for all
Annual Report 2014-15
16
Digital for all
Mobile telephony is paving the way for an
unprecedented digital empowerment for
millions of people in India. The country now has
over 200 Mn internet users, of which close to
60% access the web through a mobile device.
2 Mn
First time data users
helped by Airtel One Touch
Internet to experience
internet
1 Lakh+
Active customers for
3G Wifi Dongle
One Touch Internet
As data networks expand and internet
enabled devices become affordable –
more and more Indians are accessing
the internet through their mobile
devices. However, our market research
has shown that there are millions of
customers across the country, who
own an internet-ready mobile device
and are keen on getting online, but
are apprehensive due to reasons like
lack of know-how and fear of incurring
heavy data charges. Airtel’s ‘One Touch
Internet’ will handhold first-time
internet users on their mobile devices.
Key USPs
Airtel’s ‘One Touch Internet’ is
a Wireless Application Protocol
(WAP) portal designed with a
simple, secure and intuitive
interface. It allows first-time users
to discover the internet easily and
helps them overcome common
perception barriers around the
mobile data experience.
In 2014, the country topped as the
world’s fastest growing smartphone
market. The availability of low-cost
smartphones, tablets and customer-
friendly data tariffs is driving internet
penetration across urban, semi-
urban and even rural areas. India’s
digital aspirations are altering the
dynamics of traditional media and
entertainment industry, as more
eyeballs are now shifting to online
channels.
The Government of India is now
focusing on preparing a complete
framework for transforming
India into a digital society. The
objective of the mega plan is to
help elevate the life of the common
citizen in multiple ways and in a
cost-effective manner. At Bharti
Airtel, we have the right assets
and the acumen to ensure that our
response to this transformation is
proactive and innovative.