Airtel 2012 Annual Report Download - page 12

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10
BHARTI AIRTEL ANNUAL REPORT 2011-12
Dear Shareholders,
The year 2011-12 has been an exceptionally challenging
year for the telecom industry. Uncertainty and ambiguity
arising out of the regulatory developments coupled with
sustained hyper-competition is making this the toughest
phase for the industry since its inception.
Agility emanating from internal synergies and business
efficiencies has been Airtel’s hallmark. They constitute
an intrinsic part of our DNA and have always guided our
growth strategy. In the backdrop of fairly fluid business
environment and ever intensifying competition, Airtel
continued its focus on the key value drivers of its business
and delivered successful results this year.
More than 10 years have passed since the last National
Telecom Policy (NTP). Markets have evolved; new
technologies have emerged. Looking ahead, progressive
policies by the government and the telecom regulator
are important to facilitate continued expansion and
transformation of the sector.
As we move ahead, we constantly strive to imbibe best
practices from the global fraternity. Last year we launched
our Vision 2015, focusing at becoming the most loved
brand and enriching lives of millions. Stepping forward
in this direction, we launched New Ways of Working
that aims to bring us closer to our customers. We have
re-aligned the organizational structure to bring forth
a leaner Integrated Customer Centric organization that
provides a ‘single face’ to all our customers.
2011-12 was the year of celebration of friendship for Airtel,
reinforcing what the brand truly believes in – the value
CEO (India &
South Asia)
Message
“India is amongst the youngest nations in the world with more
than 50% of its population below the age of 26. These young adults
are constantly immersed in technology and we support their
multitude devices”
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10
BHARTI AIRTEL ANNUAL REPORT 2011-12