Airtel 2012 Annual Report Download - page 10

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BHARTI AIRTEL ANNUAL REPORT 2011-12
Dear Shareholders,
By March 2012, we completed 21 months of Bharti Airtel’s
presence in Africa. While we face economic and business
challenges, we continued to drive growth in our Brand
preference, Revenue Market Share and superior margins.
The last financial year was a positive one for us despite
major restructuring of Network, IT, Call Centre, Brand,
Distribution as well as organization design. We recorded
significant successes in our operations across Africa and
successfully launched key initiatives such as Airtel Money,
3G network rollout, school adoption initiative and most
importantly, launch of operations in Rwanda in a record
time. The launch of operations in Rwanda thus expanded
our footprint in Africa to 17 countries.
We also witnessed increased collaboration and team work
across the OpCos, and this is evident in the way we are
succeeding in the market place. The acquisition of our 50
millionth customer in Africa is testimony to this success.
When we set out on our journey in June 2010 with 36
CEO
(International)
& JMD
Message
One of the key opportunities in Africa remains the low penetration
levels in most of our countries of operation. We are fully
exploiting this opportunity and driving deeper penetration through
affordability based initiatives.
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BHARTI AIRTEL ANNUAL REPORT 2011-12