Airbus 2010 Annual Report Download - page 69

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CONTINUING SUCCESS ASTRIUM
will promote an entrepreneurial culture, streamline
organisation and decision-making processes, free
resources to invest in the future and strengthen customer
partnership.
In order to expand its capabilities, Astrium acquired Jena-
Optronik in 2010, a German specialist in space sensors
and optical systems. The acquisition will help Astrium
provide its institutional and commercial customers with
high-quality equipment for Earth observation satellites.
In the field of launchers, Astrium began the first
development phase of the Ariane 5 Midlife Evolution,
which will increase launcher capacity.
Astrium Services further expanded its activities through
the extension of the contract to supply the UK Ministry
of Defence with secure communication services, and
invested in the construction of two Earth observation
satellites for Spot Image.
Outlook
Astrium’s medium-term market may become
more competitive with government budgets under
pressure and increasing global competition.
Multi-year military and civil institutional contracts
will limit the impact of the deteriorating competitive
landscape in 2011. However, Services business lines
such as Telecommunication and GEO-Information
are likely to be affected by lower military and
governmental demand, leading to short-term
stabilisation of revenues.
Longer term, the profitability of the Division
should gradually improve due to new ways
of working after the implementation of the
transformation programme AGILE.
ATV-2 in Kourou