Airbus 2010 Annual Report Download - page 67

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CONTINUING SUCCESS
45
EUROCOPTER
Orders for new helicopters represented 49% of total
bookings, followed by a 42% share for services and 9%
for development and other activities. Of the total 2010
bookings, 73% were for export sales (65% in 2009).
Strategic highlights
As part of its strategic innovation drive, Eurocopter
successfully carried out the first test flight of the new
X3 high-speed, long-range helicopter demonstrator.
Having main rotor blades and two propellers installed on
short-span fixed wings, the aircraft combines the vertical
lift-off capability of a helicopter with the speed of a plane.
Eurocopter continued to expand internationally. Eurocopter
India was inaugurated with the goal of expanding its
commercial presence and reinforcing the support and
services network in the country. In Brazil, construction
began on an additional facility to manufacture and
maintain the 50heavy-weight EC725 helicopters being
purchased by the Brazilian government. A new, enlarged
facility was opened in Singapore early in 2011.
A successful maiden flight of the second EC175 prototype
took place, marking an important step in the joint
programme with Chinese industry.
Outlook
Recovery in the civil segment is slow, in particular
due to a high number of second-hand helicopters
on the market. An upturn is expected from 2012
onwards. In the military market, the outlook is
subject to governments’ budget policies which
may weigh on military and parapublic orders.
In 2011, Eurocopter will pursue its innovation strategy
investing in new product and services development
and upgrades. The network of industrial capabilities
and training and maintenance centres will be
further extended.
The SHAPE improvement programme aims to
generate €200 million in cost savings by the
end of 2011. It was implemented early in 2010
to counter the economic downturn and respond
to competitive challenges and is more than half
way towards achieving its cost savings target.
Furthermore, SHAPE has already delivered
results in terms of new product developments,
enhanced customer service, innovation and a more
streamlined organisation. Additional benefits from
the SHAPE programme are expected in 2011.
X3 demonstrator