Adobe 1999 Annual Report Download - page 4

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PRODUCTS AND MARKETS OVERVIEW
We categorize our products into four principal business segments:
WEB PUBLISHING
Web Publishing Market Opportunity
Professional Web designers use Adobe’s Web page layout, digital video, and digital imaging software
to enable the virtual presentation of products and services on the Web, allowing companies to create brand
differentiation and a satisfying Web browsing and online shopping experience for customers. Web page
content, which includes graphics, video, digital photograph images, animation, navigational buttons,
banners, and textual items, are created with our software tools and integrated into dynamic, visually
appealing web pages. Web design professionals use our tools to make their Web pages stand out and
differentiate their companies’ Web sites from their competitors’.
As use of the Web expands, we believe businesses throughout the world will continue to build and
enhance their online presence on the Web. We also believe that the number of Web design professionals
who create Web pages will grow to meet the increased online needs of these companies.
In addition, companies will need easier-to-use methods for dynamically populating Web pages with
information stored in databases, or data that changes rapidly and comes from multiple sources. Companies
will also turn to Web page elements that use motion to convey messages, such as animation and digital
movies.
We have responded to these growing Internet trends with several new releases of our Web Publishing
software applications. In March of fiscal 1999, we released a new version of Adobe GoLive, which is a
professional Web design and publishing tool. In July of fiscal 1999, we released version 5.5 of Adobe
Photoshop, which includes enhanced capabilities for Web image and graphic production. And in Septem-
ber of fiscal 1999, we released Adobe After Effects version 4.1, which offers a rich environment for
compositing, animation, and effects capabilities for film and the Web.
We also developed and released a new plug-in for Adobe GoLive called DynamicLink in December of
1999. DynamicLink is a module that automatically generates Active Server Page (‘‘ASP’’) code using
content from databases and allows Web page designers to create data-driven Web pages.
We expect to increase our worldwide presence in Web page layout, digital video, and digital imaging
software markets with new software releases and updates as these markets continue to grow. We will also
work to integrate our products more seamlessly with each other, providing Web design professionals a
complete and creative working environment.
Web Publishing Products
Adobe ActiveShare—software that allows consumers to share photos over the Web. Includes virtually
everything needed to import, edit, manage and send photos either in an e-mail message or directly to
Adobe Activeshare.com for sharing on the Web.
Adobe After Effects—software used to create sophisticated animation, motion compositing, and
special effects found in multimedia, broadcast, film and the Web.
Adobe Dynamic Media Collection—suite of four integrated application products that allows users to
produce professional-quality video, film, multimedia, and Web projects. Suite includes Adobe After
Effects, Adobe Premiere, Adobe Photoshop, and Adobe Illustrator.
Adobe GoLive—professional Web design and publishing software which provides innovative tools
Web authors require to design, layout, and produce cutting-edge Web sites without the need for complex
multimedia programming.
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