Activision 2012 Annual Report Download - page 6

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LONG-TERM
FOCUS
DELIVERS BEST-IN-CLASS
OPERATING MARGINS
GAAP OPERATING MARGIN NON-GAAP OPERATING MARGIN(1)
(1)
For a full reconciliation, see tables
at the end of the annual report.
30.3%
34%
2011 2012
27.9%
29.9%
2011 2012
370
BASIS POINT
INCREASE
YEAR ON YEAR
200
BASIS POINT
INCREASE
YEAR ON YEAR
ACTIVISION BLIZZARD, INC.
/ 2012 ANNUAL REPORT / 4