Activision 2012 Annual Report Download - page 24

Download and view the complete annual report

Please find page 24 of the 2012 Activision annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

6
Consolidated Statements of Operations Data
The following table sets forth consolidated statements of operations data for the periods indicated in dollars and as a percentage of
total net revenues (amounts in millions):
For the Years Ended December 31,
2012
2011
2010
Net revenues:
Product sales ...................................................................................................................
$3,620
75%
$3,257
68%
$3,087
69%
Subscription, licensing, and other revenues ...................................................................
1,236
25
1,498
32
1,360
31
Total net revenues .....................................................................................................
4,856
100
4,755
100
4,447
100
Costs and expenses:
Cost of sales—product costs ..........................................................................................
1,116
23
1,134
24
1,350
31
Cost of sales—online subscriptions ...............................................................................
263
5
255
5
250
5
Cost of sales—software royalties and amortization ......................................................
194
4
218
5
338
8
Cost of sales—intellectual property licenses .................................................................
89
2
165
3
197
4
Product development ......................................................................................................
604
12
629
14
626
14
Sales and marketing .......................................................................................................
578
12
545
11
516
12
General and administrative ............................................................................................
561
12
456
10
375
8
Impairment of intangible assets .....................................................................................
—
—
—
—
326
7
Restructuring ..................................................................................................................
—
—
25
—
—
—
Total costs and expenses ...........................................................................................
3,405
70
3,427
72
3,978
89
Operating income ................................................................................................................
1,451
30
1,328
28
469
11
Investment and other income (expense), net .......................................................................
7
—
3
—
23
1
Income before income tax expense .....................................................................................
1,458
30
1,331
28
492
12
Income tax expense .............................................................................................................
309
6
246
5
74
2
Net income...........................................................................................................................
$1,149
24%
$1,085
23%
$418
10%