Aarons 2012 Annual Report Download - page 8

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Aaron’s offers
products for nearly
every room in the
house. No credit?
No problem.
The NATIONALADVERTISING
PROGRAM at Aaron’s draws customers
into our stores and strengthens our
solid brand name recognition. Monthly
circulars continue to be the most
important communication with our
customers, but television
and radio advertising also
have proven effective
in many markets. Our
high-profile NASCAR
sponsorship of the No.  Aaron’s Dream
Machine Toyota and the Aaron’s Dream
Weekend at Talladega Superspeedway
puts the Aaron’s name in front of millions
of consumers.
6
Because of the COMPANY’SLARGEREVENUEBASE,
purchasing power is a competitive advantage. Aaron’s is able
to work with the largest vendors of products all over the
world to secure the best products at the best prices. Tablet
computers are currently one of Aaron’s fastest-growing
products. We are also able to offer a broad selection of
high-definition TVs to fit every budget and every family room.
Aaron’s offers products for nearly every room in a home.