Aarons 2008 Annual Report Download - page 9

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
•฀฀No฀application฀fee,฀credit฀
report or balloon payment.
•฀฀Ability฀to฀terminate฀the฀
lease with no further
financial obligation.
•฀฀A฀broad฀range฀of฀high฀quality฀
brand name products.
•฀฀Low฀prices
•฀฀Product฀selection฀and฀agreement฀terms฀that฀are฀
tailored to each customer’s needs and budget.
Large potential market
Aaron’s store count has nearly doubled over the
past five years from 847 Company-operated and
franchised stores at the end of 2003 to 1,557 at
the end of 2008. Same store revenues have also
increased — even at the majority of our most
mature stores — as Aaron’s has gained market
share and broadened the nature of its customer
base. Over the last several years our growth in
customer counts on a same store basis has
exceeded revenues for these stores. This larger,
more diverse customer base provides greater
stability than the customers of an average
retailer. With a market that we believe comprises
approximately half of all American households, the
Company has ample opportunities for continuing
expansion. The majority of Aaron’s customers rent
their home. We believe our average customer has
%
of U.S.
households
market is
7