Aarons 2008 Annual Report Download - page 10

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an annual household income of approximately
$45,000, while close to a third of our customers
have a household income in excess of $50,000 per
year. We serve customers of all age groups, with
roughly sixty percent being heads of households
between the ages of 30 and 50. Approximately
seventy percent of our customers have previously
done business with Aaron’s.
Because customer service is critical to our
success, we utilize extensive in-house training
and employee development programs through
Aaron’s E-University. These programs enhance
customer relations skills, provide timely informa-
tion regarding new products and promotions, and
insure uniform customer service standards.
National brand marketing
Innovative marketing is Aaron’s forte. Our in-house
marketing department currently produces over 27
million circulars that are distributed to households
each month. Our NASCAR sponsorship puts the
Aaron’s name before millions of consumers in our
prime demographic, and the trademarked “Lucky
Dog” mascot is a familiar presence at both store
%
of customers are
repeat customers
Company-Operated Sales & Lease
Ownership Store Revenues
Other
4%
Electronics
35%
Appliances
15%
Furniture
30%
Computers
16%
8