AIG 2007 Annual Report Download - page 21

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AIG 2007 Annual Report 19
AIG enhanced its online
presence with the launch of
a new version of AIG.com,
which enables U.S.commer-
cial clients and brokers to
quickly access information
and conduct business from a
single website. The launch
marked the first step in
globalizing AIG.com with a
consistent brand message
that reflects the breadth
and strength of our member
companies’ products around
the world.
Anumber of business units
in international markets also
underwentbrand changes
to harness AIG’s worldwide
brand recognition. In Australia
and New Zealand, AIG’s
life businesses changed their
name from AIA to AIG Life.
In the United Kingdom,
ALICO introduced two new
brands—AIG Life and AIG
LifeWealth Management.
And in Taiwan, AIU is now
known as AIG General
Insurance (Taiwan) Co., Ltd.
To grow the strength of
the AIG global brand and more
clearly convey the products
and services they offer,
several U.S. business units
changed their names last
year. For example, National
Union was re-branded as AIG
Executive Liability, and
AIG Global Investment Group
as AIG Investments.