eTrade 2010 Annual Report Download - page 172

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Segment Assets
Trading and
Investing
Balance Sheet
Management
Corporate/Other/
Eliminations Total
As of December 31, 2010 $9,049,333 $36,118,175 $1,205,493 $46,373,001
As of December 31, 2009 $9,047,604 $37,236,570 $1,082,311 $47,366,485
Geographic Information
The Company primarily operates in U.S. markets from both U.S. and international locations. The following
information provides a representation of each region’s contribution to the consolidated amounts (dollars in
thousands):
United States Europe Asia Total
Total net revenue:
Year ended December 31, 2010 $2,038,597 $21,992 $17,286 $2,077,875
Year ended December 31, 2009 $2,142,693 $60,136 $14,187 $2,217,016
Year ended December 31, 2008 $1,824,310 $88,920 $12,366 $1,925,596
Long-lived assets:
At December 31, 2010 $ 301,996 $ 514 $ 148 $ 302,658
At December 31, 2009 $ 313,269 $ 6,010 $ 890 $ 320,169
No single customer account for greater than 10% of gross revenues for the years ended December 31, 2010,
2009 and 2008.
169