Washington Post 2006 Annual Report Download - page 25

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The Company's 2006 net operating revenues from national and local television advertising and network compensation
were as follows:
National ÏÏÏÏÏÏÏÏÏ $133,367,000
Local ÏÏÏÏÏÏÏÏÏÏÏÏ 206,145,000
Network ÏÏÏÏÏÏÏÏÏ 13,210,000
Total ÏÏÏÏÏÏÏÏÏÏ $352,722,000
The following table sets forth certain information with respect to each of the Company's television stations:
Station Location and Expiration Total Commercial Stations in
Year Commercial National Expiration Date of DMA(b)
Operation Market Network Date of FCC Network
Commenced Ranking(a) AÇliation License Agreement Allocated Operating
KPRC 10th NBC Aug. 1, Dec. 31, VHF-3 VHF-3
Houston, Tx 2006(c) 2011 UHF-11 UHF-11
1949
WDIV 11th NBC Oct. 1, Dec. 31, VHF-4 VHF-4
Detroit, Mich 2005(c) 2011 UHF-6 UHF-5
1947
WPLG 16th ABC Feb. 1, Dec. 31, VHF-5 VHF-5
Miami, Fla 2005(c) 2009 UHF-8 UHF-8
1961
WKMG 19th CBS Feb. 1, Apr. 6, VHF-3 VHF-3
Orlando, Fla 2013 2015 UHF-10 UHF-9
1954
KSAT 37th ABC Aug. 1, Dec. 31, VHF-4 VHF-4
San Antonio, Tx 2006(c) 2009 UHF-6 UHF-6
1957
WJXT 50th None Feb. 1, Ì VHF-2 VHF-2
Jacksonville, Fla 2013 UHF-6 UHF-5
1947
(a) Source: 2006/2007 DMA Market Rankings, Nielsen Media Research, Fall 2006, based on television homes in DMA (see note (b) below).
(b) Designated Market Area (""DMA'') is a market designation of A.C. Nielsen which defines each television market exclusive of another, based on
measured viewing patterns. References to stations that are operating in each market are to stations that are broadcasting analog signals. However
most of the stations in these markets are also engaged in digital broadcasting using the FCC-assigned channels for DTV operations.
(c) The Company has filed timely applications to renew the FCC licenses of KPRC, WDIV, WPLG and KSAT, and such filings extend the effectiveness
of each station's existing license until the renewal application is acted upon.
The Company's Detroit, Houston and Miami stations each commenced digital television (""DTV'') broadcast operations in
1999, while the Company's Orlando station commenced such operations in 2001. The Company's two other stations
(San Antonio and Jacksonville) began DTV broadcast operations in 2002.
All of the Company's television stations either are or in 2007 will be engaged in some form of DTV multicasting. In 2006
the Company's two NBC affiliates (KPRC and WDIV) began multicasting the NBC Weather Plus Network, which is a
24-hour channel jointly owned by NBC and participating NBC affiliates that provides both national and local weather
information using a combination of text and graphics with periodic forecasts provided by an on-air reporter. In April 2007
the Company expects KPRC, WPLG, WKMG and KSAT to begin multicasting LATV, a 24-hour entertainment and lifestyle
network targeting bilingual Latino youth.
Regulation of Broadcasting and Related Matters
The Company's television broadcasting operations are subject to the jurisdiction of the Federal Communications
Commission under the Communications Act of 1934, as amended. Under authority of such Act the FCC, among other
things, assigns frequency bands for broadcast and other uses; issues, revokes, modifies and renews broadcasting licenses
for particular frequencies; determines the location and power of stations and establishes areas to be served; regulates
2006 FORM 10-K 9