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Message from Deputy Chairman
The financial year 2005 was a remarkable year for our ELP business.
V.Smile has had a successful first year, demonstrating VTech’s ability
to spot a gap in the market and create a product to meet a
consum er need that others had failed to identify.
VTech saw that television was one of the most influential media in
children’s lives, with almost 80 percent watching at least one hour
of TV a day, according to Media Awareness Network 2003. So VTech
set out to design a product that could tap into that time and
provide a sm art alternative through engaging educational game-
play with popular characters — turning game time into brain time!
The result w as V.Smile.
This was conceived not just as a piece of hardware, but a platform
for an increasing range of software. V.Smile “Smartridges” are
specifically designed for children aged 3 and up and promote
learning concepts key to their educational developm ent. V.Smile
offers popular titles to keep kids engaged without the violence that
other video games portray.
Following the TV based version, VTech turned to capture the
opportunities in handheld version - and in February 2005
announced the launch of V.Smile Pocket. So VTech now has a
portable educational game system for children aged 5 and older
that delivers videogaming fun on the go or at hom e. Its high
resolution (320 x 240) colour LCD screen gives kids a sharp, crystal-
clear interface anytime, anywhere. At home, V.Smile Pocket can
even be connected to a television for videogaming on the
big screen.
But VTech is not just about V.Smile. The Group continues to
introduce new electronic learning products in infant, pre-school
and electronic learning aid categories. Write and Learn Series is one
of the new product lines that launched in February 2005. It
leverages VTech’s unique writing recognition technology,
providing children with fun toys to encourage fundamental
handw riting skills.
VTech will continue to develop innovative, age-appropriate
electronic learning products for children from birth through to
the pre-teens. The calendar year 2004 product line is proof of this
innovation and adaptability to market trends. VTech aim s to
expand licensed product lines, innovate in new categories, and find
new ways to provide meaningful learning products to children
in entertaining formats.
06 VTech Holdings Ltd Annual Report 2005
Albert LEE Wai Kuen
Deputy Chairman