Vistaprint 2010 Annual Report Download - page 14

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production facilities by using complex algorithms to aggregate pending individual print jobs having
similar printing parameters and combine the compatible orders into a single production run or set of
homogenous production runs. The technology calculates the optimal allocation of print orders that will
result in the lowest production cost but still ensure on-time delivery. In our fiscal year ended June 30,
2010 we averaged approximately 52,000 orders per day and orders often contain multiple customized
items, which can result in more than 100,000 individual stored items awaiting production. Our
aggregation software regularly scans these pending jobs and analyzes a variety of production
characteristics, including quantity, type and format of raw material, color versus black and white,
single or double-sided print, delivery date, shipping location, type of production system being used
and type of product. For printed products, the VistaBridge software then automatically aggregates
orders with similar production characteristics from multiple customers into a single document image
that is transferred to either a digital press or to an automated plating system that produces offset
printing plates. For example, in the case of business cards being printed on large offset presses, up to
143 separate customer orders can be simultaneously printed as a single aggregated print file.
Viper is our workflow and production management software for tracking and managing our
worldwide production facilities on a networked basis. Viper monitors and manages bar-code driven
production batch and order management, pick and pack operations, and addressing and shipping of
orders.
Marketing Technologies
We use our marketing technologies to test changes to our websites and new product offers in
order to enhance our offerings and customer value proposition. In addition, we automatically generate
and display additional products incorporating the customer’s initial design, facilitating the cross-sale of
related products and services.
Split Run Testing technology assigns our website visitors to test and control groups. Depending
on the test group to which a visitor is assigned, he or she can be shown slightly different versions of
our website. This technology permits us to evaluate changes to our websites on a relatively small but
still statistically significant test group prior to general release. We then use analytics software to
correlate the changes on the site with the visitor’s browsing and purchasing behavior and to compare
our profitability for a given pair of test and control groups. Our testing engine allows us to run
hundreds of these tests simultaneously on our websites, reducing the time to take an idea from
concept to full deployment and allowing us to quickly identify and roll-out the most promising and
profitable ideas and promotions to maximize our customer value proposition.
VistaMatch Software automatically generates and displays one or more additional customized
product designs based upon a customer’s existing design. Design elements and customer information
are automatically transferred to the additional design so that customers do not spend additional time
searching for other products or templates or re-entering data. For example, a customer purchasing
business cards can automatically be shown matching return address labels, magnets, calendars,
T-Shirts, pens, websites and similar products. Each of these automatically generated product offers
can be quickly and simply added to the customer’s order..
Automated Cross-Sell and Up-Sell technology permits us to show a customer, while the
customer is in the process of purchasing a product, marketing offers for one or more additional or
related products. We use this technology to dynamically determine the most effective products to offer
to customers based on a number of variables including how the customer reached the website, the
customer’s purchase history, the contents of the customer’s shopping basket and the various pages
within the website that the customer has visited.
Localization/Language Map is our content management system that permits all of our localized
websites, and the changes to those websites, to be managed by the same software engine. Text and
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