Visa 2014 Annual Report Download - page 12

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Expand Access
As we think about our growth
opportunities, we use the
word “access” frequently and
broadly. What we mean is
simple – we are talking about
the opportunity to give
millions of new merchants
and hundreds of millions of
new cardholders access to the
payments ecosystem. Our
products are good for all who
use or sponsor them – from
our clients and new partners
to consumers, merchants,
and governments. We are in
a position to do a good thing
for all by creating more access
to our network. We will focus
both our philanthropy and our
business resources on driving
this goal.
To do this, we must grow
both issuance and acceptance
to maximize the positive
network effect. Our offerings
and solutions will be tailored
thoughtfully based on
local market dynamics and
individual client needs. We will
work with both traditional and
non-traditional participants
such as governments, non-
governmental organizations,
and mobile network operators
to achieve shared goals. We
will also continue to develop
and support new methods of
acceptance.
In 2014, we expanded access
in both developed and
developing markets.
• Transaction volume
generated through mPOS
devices more than doubled
in 2014. We will continue to
support this development
through Visa Ready, which
more than doubled the
number of certified devices
in 2014.
We are building
partnerships with mobile
network operators to reach
consumers in developing
markets where financial
institutions are less
accessible. For example, in
Botswana we partnered
with Orange on the Orange
Money Visa card which
allows consumers to set up
an Orange Money account
and access that account
through a linked Visa card.
Payment System Security
I have always described
security for Visa as a non-
negotiable. It is our price of
entry. We must continue to
be the most secure way to pay
and be paid and we cannot
ask people to use our products
unless they believe that we
are just that. There are no
grades here, only pass or fail,
and pass is the only option.
We are talking about the opportunity to give millions
of new merchants and hundreds of millions of new
cardholders access to the payments ecosystem.