Ubisoft 2012 Annual Report Download - page 13

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Management Report
2012
8
The number of games launched continues to fall in line with the strategy of focusing on a smaller
number of titles, partially offset by the rise in the number of online/digital titles.
1.2.4 SALES BY PLATFORM
2011/2012
2010/2011
Nintendo DS™
2%
5%
Nintendo 3 DS™
2%
3%
PC
7%
4%
PlayStation ®3
22%
19%
PSP™
1%
2%
Wii™
33%
38%
XBOX 360™
29%
27%
PS VITA
1%
-
Other
3%
1%
TOTAL
100%
100%
Although the market for the WiiTM continued to decline sharply in 2011, the Company posted a limited
decline in sales for this platform due to the success of its dance titles. The share for the Xbox360® and
the PLAYSTATION®3 also grew on account of the success of Assassin’s Creed®, Just Dance® on
Kinect™ for Xbox 360®, Move and Rocksmith™.
1.2.5 SALES BY GEOGRAPHIC DESTINATION
The Group’s sales by geographic destination break down as follows:
Financial year
2011/2012
%
2010/2011
%
in millions of euros
France
97
9%
76
7%
Germany
72
7%
61
6%
United Kingdom
111
10%
146
14%
Rest of Europe
149
14%
131
13%
Total
429
40%
414
40%
United States/Canada
559
53%
559
54%
Asia/Pacific
65
6%
59
6%
Rest of world
8
1%
7
1%
TOTAL
1,061
100%
1,039
100%
The decline in activity posted in the United Kingdom as a result of the economic downturn was more
than offset by a rise in sales in France, Germany and the Rest of Europe.