US Bank 2013 Annual Report Download - page 13

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Scan the photo and
see how our business
is your business.
We have completely redesigned our online banking platform
and have taken the mobile banking space by storm with
innovations in digital and mobile capabilities. We have recently
piloted or launched mobile account opening, Mobile Photo
Balance Transfer, voice commands, smartphone Pay a Person,
our Fanfare loyalty program, Go Mobile, Video Banking and
Travel Virtual Pay, to name just a few. In Payments, we have
our own “Shark Tank” to generate new ideas.
U.S. Bank has been recognized as one of the most innova-
tive banks in the nation, and we win awards and top rankings
Shown below, far right, with members of The Grove team:
Guy Harris, President, Elavon North America
EXTENDING THE ADVANTAGE
11
Photo Bill Pay
U.S. Bank is the first major bank in the United States
to offer Mobile Photo Bill Pay. Customers can set up bill
payments simply by snapping a picture of their bills with
their smartphone or tablet camera, eliminating the need for
time-consuming information entering. It is always our goal
to leverage mobile device capabilities and use innovative
solutions to make U.S. Bank mobile banking the
best and first choice.
“Innovation through The Grove fuels customers’ growth and, in turn, ours.”
— Marianne Johnson, Executive Vice President, Global Products and Innovation, Elavon
for innovations in products, payments and Mobile and
Online Banking. The results in customer adoption and
revenue are substantial.
Innovation is everybody’s job
It’s not just the digital experts at U.S. Bank who are respon-
sible for extending our horizons and for innovative thinking.
“Innovate” is formalized in our explicit distinctive leadership
expectations for all leaders and managers, from the CEO and
Managing Committee to every employee on the front line or
in the back office.
Innovation is more than technology
At U.S. Bank, we want all leaders and employees to be
always thinking of new ways to do their jobs, new ways
to design our products and new ways to structure their
businesses, innovating ways to make U.S. Bank different
and better.
One way U.S. Bank stays abreast of changing customer
preferences and expectations is our Dynamic Dozen program.
It’s a changing group of “twenty-something” employees
from across the bank who advise management on the
viewpoint of young customers and bankers. They become
especially valuable as U.S. Bank intensifies its interactions
with customers on the social media scene through Facebook,
Twitter, LinkedIn and other sites.