US Bank 2011 Annual Report Download - page 13

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U.S. BANCORP 11
U.S. Bank gets social
U.S. Bank connects with customers, prospects and our employees through social
media channels. We use social media internally for communications and collaboration
and externally for effective, targeted interactive marketing initiatives. Our presence on
Facebook, Twitter and YouTube lets us engage customers immediately, both proactively
and responsively, creating goodwill by answering questions and responding to any
negative issues with quick reaction. Our growing internal social network, US Book, gives
groups of employees immediate and interactive ways to share, collaborate, network and
stay engaged with U.S. Bank and their colleagues across our footprint.
U.S. Bank is a leader in new payments options and innovation, and we widened the lead with the
U.S. Bank MasterCard® PayPassTM VITAband,
® a light-weight, durable wristband that combines contactless
payment technology with emergency contact and medical information — great for runners and other sports
enthusiasts or busy people on-the-go who want to travel light and don’t want the bother of carrying cash
and identifi cation.
Scan the photo above to learn more about the VITAband.
On the go? Go unencumbered with VITAband
Barlow Research Associates, Inc. honored U.S. Bank with a 2011
Monarch Innovation Award, recognizing the company’s ScoreBoard
online payments management tool for small businesses which
helps small businesses make smarter decisions about the fi nancial
operations of their business.
innovation
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