US Bank 2011 Annual Report Download - page 12

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10 U.S. BANCORP
Momentum
innovation
U.S. Bancorp recognized as fi nancial innovator
Innovation is vital to the future of U.S. Bank, and it is a corporate priority to innovate
and invest in the technology and operations systems that make it easy, fast and secure
to do business with us. We invest in new ways to provide the information, products and
delivery systems our customers need — and to enhance our capabilities in the areas
of regulatory compliance and risk management. We have fostered a culture of innovation
and are committed to investments in technology both externally and internally.
We are developing a wide range of products and integrated delivery systems as our
customers accept, adopt and anticipate more and more emerging technologies and
as they demand immediacy and seamless connections between electronic and mobile
devices, which are becoming central to their lives.
Payments on the cutting edge
U.S. Bank has become a key industry player in payments technologies. We continue
to identify business opportunities and emerging technologies that meet customer needs
today and anticipate what they might be tomorrow. Our initiatives include solutions for
consumers and small businesses, as well as for larger businesses and targeted business
sectors here and internationally. Additionally, U.S. Bank was the fi rst bank in the nation
to offer Mobile Banking and Bill Pay services to under-banked customers on reloadable
prepaid cards such as U.S. Bank ReliaCard.
U.S. Bank, a leader in Mobile Banking and online innovation
We develop ongoing enhancements to our Mobile Banking applications and capabilities.
Mobile innovation is a priority for U.S. Bank because, for millions of our customers,
mobile banking is the maximum convenience. With the launch of new mobile banking
enhancements in 2011, customers now can use their mobile devices to deposit checks
and monitor credit card activity, in addition to features already offered such as person-to-
person payments, access to account balances and transaction history, transfer funds
and pay bills. Recognizing the intersection between the online and mobile banking delivery
channels, U.S. Bank has made great strides to integrate the two in terms of content and
ease of log in.
In the fall of 2011 our online home page at usbank.com was redesigned based on
customer feedback and now offers improved customer-focused content; easier, faster
account applications; ability to apply for multiple products; and more user-friendly
navigation and connections.
Branch technology soars ahead
We recently completed a $200 million franchise-wide technology transformation in
our branch network. New servers, hardware and software at all locations accelerate
processing time and streamline customer transactions. Dubbed SOAR — State of the
Art Renovation — the investment gives our bankers more time to understand customer
needs and deliver faster, user-friendly solutions and customer service.