US Bank 2009 Annual Report Download - page 13
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Please find page 13 of the 2009 US Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.U.S. BANCORP 11
We look for innovations that make our products and
services simpler and more transparent and that allow our
customers to choose products that are right for them. In
2009, for example, we introduced our Platinum, Gold and
Silver package accounts for consumers and business
customers, bundling the most-used accounts into quick
and cost-saving packages with special product benefi ts.
Our ongoing commitment is for surer ways to keep our
systems and our customers’ accounts safe from cyber
predators and identity thieves. Innovation in fraud detection
and mitigation is always at the top of our priority list, as are
new techniques and technologies to aid risk management.
Rarely is our innovation a “big bang” that transforms an
industry; often it is a new way to make progress from
where we had been before. Innovation may be in delivery,
packaging or incremental innovation in product improve-
ment or delivery channels. Collaboration and alliances with
valued partners also lead to innovation — our July launch
of Syncada, a joint venture with Visa, handles payments on
behalf of corporations and government agencies.
We want our customers to bank the way they want,
when they want and where they want. Many choose our
branches, our business relationship managers and
our private bankers. Others phone our call centers or bank
online. Still others want to take the bank along with them
everywhere — and “we have an app for that!”
We are very close to that point where the physical,
electronic and virtual blend into the best possible
customer experience.
Syncada, our joint venture with Visa, maximizes Visa’s
connections to banks all over the world and U.S. Bancorp’s
experience handling corporate payments through our former
PowerTrack product. Syncada was designed to create the
gold standard in global B-to-B payments, creating effi ciency,
driving automation and lowering the cost of doing business
for corporations and governments. Syncada is enabling our
new network to grow by expanding the offering to new
partners around the globe.
Mobile Web and Mobile Wallet let our on-the-go customers
bank anytime, anywhere — innovations for today’s mobile
customers. Customers simply type “m.usbank.com” into the
browser of their web-enabled mobile device and start banking
right away. Our Mobile Wallet downloadable “app” puts
U.S. Bank at customers’ fi ngertips to check balances, contact
us, transfer funds and see special offers and rewards. Look
for mobile bill pay in the future.