Twenty-First Century Fox 2005 Annual Report Download - page 31

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>News Limited newspapers and their vibrant online brands continued
to lead Australia’s media industry with growing market share. A
multi-million dollar investment in printing plants and buildings will help
News Limited produce even better products.
>The group’s newspapers outstripped their rivals’ growth in attracting affluent
readers and advertisers. The flagship national broadsheet, The Australian,
celebrated its 40th year with its strongest weekday sales on record.
>News Limited acquired all of Queensland Press as part of News Corporation’s
reincorporation to the U.S. in November 2004.
>Fearless journalism and stronger engagement with readers helped
The Courier-Mail in Brisbane win the Pacific Area Newspaper Publishers’
Association 2004 Newspaper of the Year award for the second year
in a row. The Gold Coast Bulletin took the top award in its class among
dailies and Sundays.
>The company announced major capital expenditure to upgrade color
printing capacity. In Sydney, work began on an upgrade of the major
print center, which will be Australia’s largest and most advanced
newspaper printing plant.
>Advertiser Newspapers in Adelaide has built a new five-story headquarters
and the Leader Newspaper Group in Melbourne is also opening a new
headquarters.
>The Sunday Telegraph, Australia’s biggest-selling newspaper, increased
its margin over its competitor to more than 205,000 copies a week.
The Sunday Herald Sun in Victoria achieved sales of 420,000 more than its
rival, giving it a market share of more than 75 percent.
>Advertising in the re-launched Sunday Magazine, inserted in The Sunday
Telegraph and Sunday Herald Sun, increased in fiscal 2005.
>The new STM magazine launched in The Sunday Times in Perth helped the
paper achieve record circulation.
>The development of stronger brands saw visitors to the Company’s
online News Interactive network increase by over 30 percent in the
past year. CareerOne, which is carried in newspapers and online, is now the
second-largest online recruitment site and CARSguide, also a crossover
brand, doubled its audience in the fiscal year.
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