Twenty-First Century Fox 2004 Annual Report Download - page 43

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41
With its headquarters in
Moscow, the News Outdoor
Group is now the leading outdoor
advertising company focused on
emerging European nations and
Russia.
In addition to more than
21,000 billboards located
across Russia, Poland, Romania,
Hungary and the Czech Republic,
the company owns advertising
faces in shopping malls, airports
and retail stores, and maintains
a large network of street furni-
ture products and premium
outdoor installations.
The group operates sub-
sidiaries that are among the top
three outdoor contractors in
Romania, Poland and the Czech
Republic, and the market leader
in Russia.
News Corporation’s Sky Radio is the market-leading popular-
music radio station in the Netherlands. In September 2003, Sky
Radio Group, which also has a majority stake in the Dutch
Classic FM radio station, launched RadioVeronica in the
Netherlands, reviving an iconic 1960s radio brand.
Two months later, Sky Radio Denmark was launched as that
country’s first and only national commercial FM radio station and
had an audience share of 6.2 percent by the end of fiscal 2004.
During the year, the Sky Radio operation in Hessen,
Germany, acquired a further seven FM licenses, bringing its
total to 18.
Signs of Growth in Russia
NDS, a leading supplier of digital
pay-TV systems and software,
dramatically increased the distri-
bution of its conditional access
system in fiscal 2004. NDS has
41 million active subscribers
worldwide.
NDS, which is 78 percent-
owned by News Corporation, is
one of the world’s leading com-
panies protecting cable and
satellite television systems from
Other
NDS KEEPS
PIRATES
AT BAY
NEWS CORPORATION ANNUAL REPORT 2004
signal theft by digital pirates.
The company protects revenues
of more than US$20 billion at
pay-TV operations around the
world.
In fiscal 2004, NDS acquired
the Mediahighway middleware
technology, which gives NDS a
significant share of the burgeon-
ing market for middleware, the
software that operates set-top
boxes in pay-TV systems.
Sky Radio hits airwaves