Twenty-First Century Fox 2004 Annual Report Download - page 32

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30
previous year. The Courier-
Mail was named Pacific
Area Newspaper Publishers
Association Newspaper of
the Year in recognition of the
paper’s revitalization.
Further north, The
Townsville Bulletin increased
cover prices and still boosted
circulation. Circulation at
The Cairns Post rose for the
sixth consecutive audit peri-
od, while the classified mar-
ket was particularly strong.
South of Brisbane, the Gold
Coast Bulletin was a finalist
in five categories in the 2004
International Newspaper
Marketing Awards.
In Perth, the Sunday
Times managed its highest
ever circulation and was the
only major paper in Western
Australia to record growth
in 2004.
In Adelaide, several bold
editorial initiatives were
introduced, including the
entertainment guide The
Ticket, a fashion and lifestyle
section, You, and a TV liftout
7 days in The Advertiser
and Home magazine in the
Sunday Mail.
Interstate and interna-
tional interest in Tasmanian
real estate created a
boom advertising market,
while publishing initia-
tives to mark Tasmania’s
Bicentenary underpinned
strong circulation gains
at The Mercury. The
Sunday Tasmanian under-
went substantial change in
a relaunch.
Meanwhile, the introduc-
tion of several new sections
in the redesigned Northern
Territory News, as well as
increased local news, sports
and features in the Sunday
Territorian, lifted reader-
ship by 6 percent.
Upbeat News Down Under
From Previous Page
Newspapers
NEWS CORPORATION ANNUAL REPORT 2004
Sydney, The Daily Telegraph,
experienced strong growth
across display and classified
advertising sectors while
remaining well ahead of its
competitor in circulation
sales.
National broadsheet The
Australian made significant
changes to key sections,
improvements welcomed by
both readers and advertis-
ers. The Weekend Australian
introduced a new Travel
and Indulgence section and
transformed The Weekend
Australian Magazine.
In Melbourne, the Herald
Sun remained Australia’s
largest-selling daily newspa-
per and maintained daily
sales more than 350,000 ahead
of its daily rival. Meanwhile,
the Sunday Herald Sun was
Australia’s fastest growing
newspaper and has recorded
circulation growth for the
past eight audit periods.
Also in Melbourne, MX, a
free commuter newspaper at
the forefront of a worldwide
trend, continued to show
impressive growth.
News Corporation’s 42
percent-owned Queensland
Newspapers showed ongoing
growth in the fastest-grow-
ing newspaper markets
in Australia. The Sunday
Mail, Australia’s second
biggest-selling newspaper,
topped 1.5 million readers
for the first time ever, an
increase of 70,000 over the
News Limited journalists,
photographers and artists
won all seven print media
awards at the 2003
Walkley Awards.