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37
TV Guide Extends
Its Famous Brand
Building on the decades-long suc-
cess of TV Guide magazine, News
Corporation’s 41 percent-owned
Gemstar-TV Guide International
had a strong rebuilding year in
fiscal 2004.
TV Guide magazine maintained
its market-leading circulation of 9
million, reaching an estimated 28
million readers every week, while
adding marquee advertisers.
Meanwhile, TVGuide.com debuted
a redesigned site and doubled its
daily traffic, in the process becom-
ing the largest source of new
direct-to-publisher subscriptions
for the magazine.
TV Guide Channel added
more than 18 million subscribers
in the final half of the fiscal year
with launches on DIRECTV,
EchoStar and 44 new cable sys-
tems, making it available in
almost 80 million homes. As well,
TV Guide Interactive, the most
widely deployed cable interactive
program guide, increased distribu-
tion to more than 11 million digital
cable households.
TV Guide also has the leading
interactive program guide for
the North American consumer
electronics market, TV Guide On
Screen. In the past year, the divi-
sion signed more than a dozen
new long-term license deals with
top consumer electronics manu-
facturers and is now available in
more than 11 million homes.
HUNDREDS of millions of con-
sumers in the U.S. and around the
world used News America
Marketing's advertising and pro-
motional products to save money
on household products in fiscal
2004, providing an important
sales boost for packaged goods
manufacturers and retailers.
News America Marketing's
product portfolio, marketed under
the SmartSource brand name,
consists of the first branded
free-standing insert, SmartSource
Magazine, as well as various in-
store advertising and promotional
products, merchandising services,
Smart Consumers Use SmartSource
database marketing tools and
online promotions.
In fiscal 2004, SmartSource
Magazine, the most widely circu-
lated newspaper insert in the U.S.,
reached 68 million households
via a network of more than 1,100
newspapers and improved its
packaged goods market share to
63 percent, up from 55 percent the
previous year.
At-shelf advertising in super-
markets across the U.S. drove
incremental sales to record
levels in fiscal 2004, fueled
by the introduction of five
new product enhancements.
MAGAZINES & INSERTS
donna hay and INSIDEout
donna hay
and
INSIDEout
magazines
enjoyed record readership last year.
donna hay
was the fastest growing food
magazine in Australia with 37 percent
readership growth.
The Weekly Standard
The Weekly Standard
continued to be
the most talked-about political magazine
in the United States and had resurgent
advertising sales and record circulation.
Meanwhile, SmartSource Price
Pop Guaranteed, News America
Marketing's at-shelf price-com-
munication tool, expanded its
network to more than 8,000
retailers and became a key
promotional pricing tool for con-
sumer packaged goods clients.
News America Marketing
International also provides
consumer-marketing services
in Canada, Australia and
New Zealand, in addition to a
network of advertising and
promotional partners in Asia,
Europe, Latin America and the
Pacific Rim.
NEWS CORPORATION ANNUAL REPORT 2004