Toshiba 2009 Annual Report Download - page 9

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7
A.We are continually seeking ways to promote and accelerate innovation, a pillar of Group
management and a key source of our growth. Our Group’s creative powers of imagination
backed up by our prowess in sensitively reading the trends affecting our businesses will allow
us to anticipate and clearly understand the coming changes in the global business
environment, and in turn, this thinking process will advance our ability to innovate.
We will passionately focus on the promotion of continuous innovations of great value to
society by mobilizing Toshiba’s powers of imagination to create the new technologies, products
and services that will help meet the central needs of tomorrow’s society. The use of our powers
of imagination to create continuous innovation will become an even more critical factor in
turning Toshiba Group into the most competitive global company in its business segments.
medium- to long-term and achieving a good balance between growth capabilities and the
strengthening of our financial structure.
Q. What is your view of the role that Toshiba Group’s core competency in
promoting continuous innovation will play going forward?
A.Toshiba Group promotes CSR-oriented
management motivated by its deep
convictions about its responsibilities as a
“corporate citizen of planet Earth.” We
place utmost importance on constantly
acting with complete integrity in all of our
business activities. As we reinforce our
global presence, I will ensure that the
worldwide Toshiba Group always acts to
place its highest priorities on human life,
safety and compliance.
The most urgent issues facing
mankind are stable energy supply and protecting the global environment. We aim to help
people achieve a better quality-of-life lived in harmony with planet Earth through promoting
“Toshiba Group Environmental Vision 2050,” which states our aggressive goal of raising the
eco-efficiency of our products and business processes 10 times by 2050, with 2000 as the
benchmark year. For Toshiba, developing sustainable products and technologies is the next
frontier of innovation. We aim to become one of the foremost eco-companies in the world.
As a significant step toward global CSR-oriented management in each region around the
world, Toshiba Group signed the United Nations Global Compact in 2004. At the same time, in
all our business activities, we are committed to a strong policy in support of cultural diversity.
We seek to understand and respect the different cultures and ways of thinking, histories and
customs as well as the laws and regulations in the communities around the world in which we
do business.
Q. What vision do you have for Toshiba Group’s CSR activities?