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6
M anagement ’s Discussion and Analysis
HOM E APPLIANCES
Home Appliances saw sales decrease by 100.0 billion yen to 674.3 billion yen. The White Goods business, the Lighting busi-
ness and the Air-conditioning business saw significantly lower sales, influenced by the rapid decline into global recession.
Segment operating income (loss) saw sales deteriorate by 31.0 billion yen to -27.1 billion yen. The White Goods business,
the Lighting business and the Air-conditioning business all saw significantly lower profit on lower sales.
OTHERS
Others saw sales fall by 47.6 billion yen to 334.3 billion yen, and operating income fell by 22.5 billion yen to 0.5 billion yen.
The consolidated segment information has been prepared based on Article 15-2 of the Regulations for Consolidated
Financial Statements instead of Statement of Financial Accounting Standards (“SFAS”) No. 131.
Beginning with the fiscal year ended March 31, 2009, operating results of The Mobile Broadcasting business are account-
ed for in accordance with SFAS No.144 “Accounting for the Impairment or Disposal of Long-Lived Assets” where the busi-
ness is reclassified as discontinued operation in the consolidated financial statements. Prior-period data for the fiscal years
ended from March 31, 2008 and 2007 has been reclassified to conform with the current classification.
INDUSTRY SEGM ENTS
Thousands of
M illions of yen U.S. dollars
Year ended M arch 31 2009 2008 2007 2009
Sales:
Digital Products
Unaffiliated customers ¥2,376,084 ¥2,845,843 ¥2,720,522 $24,245,755
Intersegment 91,440 105,343 84,968 933,061
Total 2,467,524 2,951,186 2,805,490 25,178,816
Electronic Devices
Unaffiliated customers 1,264,675 1,654,842 1,572,967 12,904,847
Intersegment 60,239 83,704 84,334 614,684
Total 1,324,914 1,738,546 1,657,301 13,519,531
Social Infrastructure
Unaffiliated customers 2,285,596 2,305,984 1,991,083 23,322,408
Intersegment 110,613 113,007 76,583 1,128,704
Total 2,396,209 2,418,991 2,067,666 24,451,112
Home Appliances
Unaffiliated customers 651,411 754,091 726,878 6,647,051
Intersegment 22,834 20,203 22,052 233,000
Total 674,245 774,294 748,930 6,880,051
Others
Unaffiliated customers 76,752 104,572 104,900 783,184
Intersegment 257,546 277,314 286,736 2,628,020
Total 334,298 381,886 391,636 3,411,204
Eliminations (542,672) (599,571) (554,673) (5,537,469)
Consolidated ¥6,654,518 ¥7,665,332 ¥7,116,350 $67,903,245