Toshiba 2004 Annual Report Download - page 31

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>> Establishment of the CSR Division and Revision of the Toshiba Group Standards of Conduct
In July 2003 Toshiba Group established a CSR Division to aid in making CSR an integral part of corporate manage-
ment. The new division coordinates and systematizes various CSR-related activities, such as statutory and regula-
tory compliance, human rights, environment, social contribution and customer satisfaction initiatives, and pro-
motes CSR throughout the Group.
The Toshiba standards for corporate conduct, which form the basis of these activities, have been revised from
the standpoint of CSR, and to clarify relationships with stakeholders. To ensure that these standards are dissemi-
nated throughout the Group, a new Toshiba Group Standards of Conduct document has been published.
>> Participation in the Global Compact
Toshiba Group has joined the United Nations’ Global Compact, pledging to support through its business activities
nine universal principles in the areas of human rights, labor and the environment. Toshiba believes that abiding by
internationally recognized standards regarding human rights, labor and the environment, and fulfilling social re-
sponsibilities, will lead to sustainable growth throughout the world.
>> Increasing Customer Satisfaction
Toshiba Group’s fundamental policy regarding customer service is to consider the perspective of the customer as
the basis for all ideas, and offer the products, systems and services that ensure their satisfaction. The Group
constantly strives to incorporate this principle in its various activities, and to make continual improvements.
In 2003 Toshiba formulated its Customer Service Promotion Principles, establishing a system for providing the
highest level of quality based on the dual tenets of “products and services that satisfy customers,” and “communi-
cation.”
>> Environmental Management
Amid a closer focus on corporations’ environmental management by stakeholders, Toshiba Group believes it is
necessary to establish long-term harmony between corporate management and the global environment.
Toshiba Group seeks to minimize environmental loads at all stages in the lifecycle of a product, including the
resources devoted to its production, and the waste generated by it. Through its efforts in efficient use of resources,
prevention of global warming, better management of chemical agents, environmentally friendly product develop-
ment and recycling of used products, Toshiba is playing a leading role in the building of a recycling-based society.
Environmental management is one of the supporting pillars of Toshiba Group’s corporate management, where
each employee is not just a member of the Group, but a responsible citizen working to address environment issues.
In the emerging ubiquitous networking society, Toshiba considers its efforts to resolve global environmental prob-
lems as a means of realizing sustainable development to be one of its highest management priorities.
Independent recognition
• Toshiba was selected as one of 300 companies from around the world for inclusion in the Dow Jones Sustainability
Indexes (DJSI), an influential social responsibility investment (SRI) index.
• Toshiba placed second among 16 global electronics manufacturers in the social responsibility rating issued by
the German rating agency Oekom Research AG.
• Toshiba was selected as one of 150 companies for the Morningstar Socially Responsible Investment Index
(MS-SRI), a Japanese SRI index.