Toshiba 2004 Annual Report Download - page 24

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Toshiba Consumer Marketing’s vision for 2006 centers on “the
establishment of a business group with ‘Stability’ and ‘Growth
Potential’.” Toward achieving this, the company will acceler-
ate cost structure reforms in its current businesses, continue
to strengthen overseas operations, and cultivate new busi-
nesses. In the first half of fiscal 2004, the emphasis is on
creating No. 1 products that embody the “Simple & Comfort-
able” development concept and reform of the cost structure.
Restructuring of Home Appliances Business
Toshiba Consumer Marketing Corporation was launched on
October 1, 2003, the culmination of an extensive reorgani-
Home Appliances
The home appliances business is preparing for a comprehensive reorganization of operations, including
those of its affiliates, to establish a consolidated/integrated business system that will strengthen over-
seas operations and sales. It will also expand network service and content by developing a structure to
consolidate the management of network services, content and media service.
Multislice CT
The AquilionTM system
is an advanced sys-
tem that supports
rapid diagnosis and
treatment of emer-
gency patients.
Incorporating a de-
tector with an axial
direction of 32mm, the largest in the world, the AquilionTM produces
high-resolution images in 0.5mm slices, the world’s smallest. Superior
resolution makes it possible to clearly visualize fine blood vessel
structures like those in the brain or heart, which is difficult to
achieve with current CT systems.
market. In fiscal 2004, the company will continue to con-
tribute to society and industry by drawing on its cumulative
know-how and capabilities to deliver products integrating
leading-edge technologies and timely, high-quality services.
Toshiba Elevator and Building Systems Corporation
Sales for Toshiba Elevator and Building Systems Corpora-
tion in fiscal 2003 were on par with the previous fiscal year.
New products that the company developed in fiscal 2003
met a positive response in the market. The SPACEL-EX stan-
dard-type elevator utilizes the company’s original system and
does not require a motor room. The Smokeproof door has a
self-explanatory name and a functionality that meets the de-
mands of revised building standards laws in Japan. The
Kindmover escalator, a new type with a universal design,
cuts installation time by as much as 30%. A further sign of
the distinctive market appeal of Toshiba’s technical capabil-
ities was the delivery of the world’s first elevator with adjust
functions between floors to the prestigious Roppongi Hills
Mori Tower which opened in Tokyo in April 2003.
The company will deliver the world’s fastest elevator
(60.6kph) in Taiwan, and will focus on the potential market
in China and the domestic replacement market.
Toshiba Solutions Corporation
Revenues eased slightly in fiscal 2003 as privatization of
the national postal services resulted in smaller scale projects
and the private sector continued to restrain investment in IT.
Toshiba Solutions was spun off from Toshiba Corporation
in October 2003 and integrated into Toshiba IT-Solutions Cor-
poration, which is positioned as the Toshiba Group IT solutions
provider. Toshiba Solutions has the mission of establishing
itself as Japan’s premier IT solutions company, directing closely
coordinated operations in technology, solutions development
and sales to providing customers with comprehensive and flex-
ible services and highly reliable products.
Toshiba Medical Systems Corporation
Toshiba took positive steps toward a stronger presence in
medical systems in October 2003, when the in-house Med-
ical Systems Company was integrated with Toshiba Medical
Systems Co., Ltd., a domestic sales and service company, to
establish an independent company, Toshiba Medical Sys-
tems Corporation. The success of this move was reflected in
an improved performance in fiscal 2003 on increased sales
of multislice CT scanners in both the domestic and overseas
markets. The new company brought a faster version of the
popular 16-slice CT scanner to the market in 2003, able to
complete a scan in 0.4 second. The company also devel-
oped a 32-slice CT scanner, which was introduced to the
public at the December 2003 conference of the Radiologi-
cal Society of North America. Other products brought to
market were a high-end ultrasound system designed for di-
agnosis of the circulatory system, a cost-effective ultrasound
system, the biplane series of X-ray interventional angiogra-
phy systems and an MRI system equipped with the world’s
shortest bore magnet. Toshiba Medical Systems Corporation
will continue to develop patient-friendly medical equipment,
support improved workflows in hospitals while providing com-
prehensive diagnostics, and bring to market new products
and services that increase operational efficiency in medical
institutions.