TiVo 2004 Annual Report Download - page 165

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9.4 [*] Advertising. Upon Comcast's deployment of any Non-TiVo Qualifying STBs, TiVo will [*] in the form of Showcase Advertising on Non-TiVo
Qualifying STBs, subject to the following:
(a) TiVo will [*] generated by TiVo from the sale of TiVo Showcase Advertising on Non-TiVo Qualifying STBs.
(b) The TiVo Showcase Advertising will be subject to the limitations specified in Section 9.9.
(c) TiVo's right to sell TiVo Showcase Advertising on Non-TiVo Qualifying STBs shall terminate with respect to all Non-TiVo Qualifying STBs
upon the earlier to occur of (x) Comcast [*], provided that, if Comcast subsequently [*], TiVo shall [*] have the right to sell TiVo Showcase
Advertising on Non-TiVo Qualifying STBs, or (y) Comcast's election, [*] prior written notice to TiVo, to proceed under either [*] Advertising or [*]
Advertising as described in Sections 9.5 and 9.6, respectively, provided that Comcast shall be obligated to honor any legally binding, commercially
reasonable commitments and obligations of TiVo in respect of the sale and delivery of TiVo Showcase Advertising on Non-TiVo Qualifying STBs
existing at the time of such notice for a period [*] following the date of such notice [*]. By way of clarification, Comcast need [*], provided that
Comcast gives TiVo the notice described in this Section 9.5 prior to Comcast's deployment of any Non-TiVo Qualifying STBs, in which event Comcast
[*].
9.5 [*] Advertising. Upon Comcast's election to proceed under [*] Advertising pursuant to Section 9.4(c), Comcast shall [*], subject to the following:
(a) For each calendar month during [*] Advertising, Comcast will pay TiVo an amount (the "[*] Monthly Advertising Fee") equal to [*]. If [*]
Advertising commences during a calendar month, the initial [*] Monthly Advertising Fee will be adjusted by [*] over the period between the
commencement of [*] Advertising and the end of the applicable month.
(b) Once Comcast elects to proceed under [*] Advertising, Comcast shall not have any right to return to [*] Advertising.
(c) The [*] Monthly Advertising Fee shall terminate upon the earlier to occur of (x) Comcast [*], provided that, if Comcast [*], Comcast shall [*]
to TiVo of the [*] Monthly Advertising Fee, or (y) Comcast's election, at any time [*] prior written notice to TiVo, to proceed under [*] Advertising.
9.6 [*] Advertising. Upon Comcast's one-time election to proceed under [*] Advertising pursuant to Section 9.5(c), Comcast shall no longer be
obligated to pay the [*] Monthly Advertising Fee, subject to the following:
(a) Comcast will continue to [*].
(b) Neither Party shall [*] obligations.
[*] Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.
21.