TJ Maxx 2009 Annual Report Download - page 100

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UNITED STATES
T.J. Maxx was founded in 1976, and together with
Marshalls, forms e Marmaxx Group, the largest
o-price retailer of apparel and home fashions in the U.S.
T.J. Maxx operated 890 stores in 48 states at year-end
2009. T.J. Maxx dierentiates itself with an expanded
assortment of ne jewelry and accessories. T.J. Maxx
stores average approximately 30,000 square feet in size.
Marshalls was acquired by TJX in 1995, and with
T.J. Maxx, forms e Marmaxx Group, the largest o-price
retailer of apparel and home fashions in the U.S. Marshalls
operated 813 stores in 42 states and Puerto Rico at 2009’s
year-end. Marshalls dierentiates itself with an expanded
footwear department and e Cube, an expanded
juniors department, and carries a broader selection of men’s
apparel. Marshalls also operates the Shoe MegaShop by
Marshalls, a standalone store featuring shoes and accesso-
ries. Marshalls stores average approximately 32,000 square
feet in size.
HomeGoods, introduced in 1992, is a destination for o-
price home fashions. HomeGoods operates in a standalone
and superstore format which couples HomeGoods with
T.J. Maxx or Marshalls. At 2009’s year-end, HomeGoods
operated 323 stores, with standalone stores averaging
approximately 27,000 square feet in size.
Launched in 1998, A.J. Wright sells o-price family ap-
parel, home fashions, and other merchandise, but unlike
our other chains, primarily targets the moderate-income cus-
tomer. A.J. Wright operated 150 stores at 2009’s year-end,
with an average size of approximately 25,000 square feet.
TJX CANADA
Winners is the leading o-price apparel and home fash-
ions retailer in Canada, having been acquired by TJX in
1990. Winners operated 211 stores at 2009’s year-end,
which average approximately 29,000 square feet in size.
Winners also began testing STYLESENSE, which oers
exclusively women’s shoes and accessories, in 2008.
HomeSense introduced the home fashions o-price
concept to Canada in 2001. is chain operates
in a standalone and superstore format, which pairs
HomeSense with Winners. At 2009’s year-end,
HomeSense operated 79 stores in Canada, with
standalone stores averaging approximately 25,000
square feet in size.
TJX EUROPE
Launched in 1994, T.K. Maxx introduced o-price
retailing to the U.K. and Ireland, and is Europe’s only
major o-price retailer. T.K. Maxx expanded into
Germany in 2007 and into Poland in 2009. T.K. Maxx
oers top-brand apparel as well as home fashions at
great values, and ended 2009 with 263 stores, which
average approximately 32,000 square feet in size.
HomeSense introduced the o-price home fashions
concept to the U.K. in 2008. Patterned after
HomeGoods in the U.S. and HomeSense in Canada,
this business oers our U.K. customers top-quality
home fashions at great values. At 2009’s year-end,
HomeSense operated 14 stores, each averaging approxi-
mately 20,000 square feet in size.
e TJX Companies, Inc., the largest o-price apparel and home fashions retailer in the United States
and worldwide, is a Fortune 200 company operating under eight nameplates with over 2,700 stores
and approximately 154,000 Associates. We see ourselves as a global, o-price, value retailer and our
mission is to deliver a rapidly changing assortment of quality, brand name merchandise at prices that
are 20-60% less than department and specialty store regular prices, every day. e values we oer
appeal to a broad range of customer income demographics, with our core target customer being a
middle- to upper-middle-income shopper, who is fashion and value conscious and ts the same pro-
le as a department store shopper. A.J. Wright targets a more moderate-income market. T.J. Maxx,
Marshalls, A.J. Wright, Winners, and T.K. Maxx oer brand name family apparel, footwear, acces-
sories, lingerie, as well as home fashions, and in certain chains, ne jewelry. HomeGoods, HomeSense
in Canada, and HomeSense in Europe oer exclusively home fashions, including a broad and ever-
fresh array of giftware, home basics, accent furniture, lamps, and accessories for the home.