Sunoco 2011 Annual Report Download - page 13

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The following table sets forth Sunoco’s retail gasoline outlets at December 31, 2011, 2010 and 2009:
2011 2010 2009
Direct Outlets:
Company-Owned or Leased:
Company Operated:
Traditional ............................................. 51 51 49
APlus®Convenience Stores ................................ 366 337 346
417 388 395
Dealer Operated:
Traditional ............................................. 140 150 160
APlus®Convenience Stores ................................ 229 229 223
Ultra Service Centers®.................................... 98 103 112
467 482 495
Total Company-Owned or Leased* .............................. 884 870 890
Dealer Owned** ............................................. 496 507 509
Total Direct Outlets ............................................ 1,380 1,377 1,399
Distributor Outlets ............................................. 3,553 3,544 3,312
4,933 4,921 4,711
*Gasoline and diesel throughput per Company-owned or leased outlet averaged 160, 156 and 151 thousand gallons per month during 2011,
2010 and 2009, respectively.
**Primarily traditional outlets.
Retail Marketing has a portfolio of outlets that differ in various ways including: product distribution to the
outlets; site ownership and operation; and types of products and services provided.
Direct outlets may be operated by Sunoco or by an independent dealer, and are sites at which fuel products
are delivered directly to the site by Sunoco trucks or by contract carriers. The Company or an independent dealer
owns or leases the property. These sites may be traditional locations that sell fuel products under the Sunoco®
and Coastal®brands or may include APlus®convenience stores or Ultra Service Centers®that provide
automotive diagnostics and repair. Included among Retail Marketing’s outlets at December 31, 2011 were 63
outlets on turnpikes and expressways in Pennsylvania, New Jersey, New York, Maryland and Delaware. Of these
outlets, 47 were Company-operated sites providing gasoline, diesel fuel and convenience store merchandise.
Distributor outlets are sites in which the distributor takes delivery of fuel products at a terminal where
branded products are available. Sunoco does not own, lease or operate these locations. During 2010, Sunoco
entered into agreements with nine new distributors and added more than 200 sites to its portfolio of distributor
outlets.
During the 2009-2011 period, Sunoco generated $178 million of divestment proceeds related to the sale of
229 retail sites under a Retail Portfolio Management (“RPM”) program to selectively reduce the Company’s
invested capital in Company-owned or leased sites. Most of the sites were converted to contract dealers or
distributors thereby retaining most of the gasoline sales volume attributable to the divested sites within the
Sunoco branded business.
Branded fuels sales (including middle distillates) averaged 326.8 thousand barrels per day in 2011 compared
to 321.6 thousand barrels per day in 2010 and 321.2 thousand barrels per day in 2009.
The Sunoco®brand is positioned as a premium brand. Brand improvements in recent years have focused on
physical image, customer service and product offerings. In addition, Sunoco believes its brands and high
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