Sonic 2013 Annual Report Download - page 8

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Something NEW
is Always Brewin’
Our new and very own Red Button
RoastTM coffee is made with pure
Arabica beans and is customizable
with one of five new flavors. And it’s
available all day long, of course.
The Sonic experience is a little
bit different, and our
customers tell us they
appreciate different. Sonic is
not your typical fast-food
experience; we stand out in a
crowded marketplace.
Imitation isn’t flattering, it’s
boring. Our customers
become ardent Sonic fans for
many reasons, but mainly, we
know it’s about the food: the
high quality ingredients we
use and the tastes you can’t
find anywhere else. Our
customers enjoy tried-and-true
favorites like our SuperSonic®
Bacon Double Cheeseburger,
Cherry Limeades and hand-
battered Onion Rings right
alongside a steady stream of
new product news and
innovative selections for
breakfast, lunch and dinner.
Take, for instance, the limited-
time offer of our premium
Asiago Caesar Chicken Club
Sandwich or new premium
beef Pretzel Dogs, both of
which complemented an
already impressive line-up in
those categories.
And our chefs haven’t
forgotten those seeking
healthier alternatives. Building
on tasty choices like a grilled
chicken sandwich on a ciabatta
bun made with whole grains,
we recently added the option
of egg whites for any of our
breakfast menu items with
eggs. We also continue to
innovate on the beverage
front with the introduction of
freshly brewed regular and
diet green tea in five new
sugar-free flavors, making
Sonic the Ultimate Iced Tea
Stopsm. With more than
20,000 low- or no-calorie
drinks available at Sonic,
consumers have more choices
than ever.
It’s not just Sonic’s diverse
menu that impresses and sets
us apart. Customers
appreciate friendly Carhop
service that delivers orders (no
waiting at pickup counters at
Sonic) and the freedom to
control the order process from
start to finish (you won’t hear
"next in line" called out at
Sonic). While many choose to
enjoy their meal in the
comfort of their vehicle, at
most Sonic locations you can
also dine on our patio or take
advantage of our drive-thru.
How you experience Sonic is
up to you. And our innovation
doesn’t stop with our food.
We also are working on
creative, new ways for you to
experience Sonic.
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