Sonic 2013 Annual Report Download - page 11

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9
And when you feature such great choices, it’s important to make
sure customers know. So we also are reaching new highs in how
we go to market. From our “Two Guys” creative campaign to
reaching the greatest number of customers with our national
advertising and digital marketing efforts, we’re achieving new
milestones in how we engage the consumer. Already in limited
deployment, over the coming years we’ll also be rolling out a new
digital Point of Personalized Service (POPS) platform at each
stall that will revolutionize how we interact with customers,
transforming our drive-ins and the customer experience as we
build a true 21st century brand. Now that’s sweet!