Sharp 2006 Annual Report Download - page 22

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Sharp contributes to society through the creation of prod-
ucts built with the business creed of “Sincerity and
Creativity.”
CSR concept
“Make products that others want to imitate.”
Incorporated in this message imparted by Sharp’s founder,
Tokuji Hayakawa, is the management precept of contributing
to society as a manufacturer by swiftly meeting the needs of
the next generation. Although the expression of successive
managements may have differed, the underlying belief has
remained constant — to pursue business with the objective
of becoming a trusted company by advancing the wellbeing
of society through the creation of new products.
The business philosophy emphasizes the kind of compa-
ny Sharp seeks to be and underlines a commitment to con-
tributing to the culture, benefits and welfare of people
throughout the world. And this incorporates today’s CSR
concepts aimed at ensuring mutual coexistence and mutual
prosperity with all stakeholders. The business creed empha-
sizes the ideals of “Sincerity and Creativity” and outlines the
convictions that all employees should uphold to realize the
business philosophy.
Environmentally-focused manufacturing
Sharp aims to be a company that has “zero global
warming impact by 2010.” To achieve this, efforts are being
made to develop energy-creating and energy-saving prod-
ucts and to reduce the environmental burden of its factories.
Corporate Social Responsibility (CSR)
2003 2004 2005 2010
0.14
Greenhouse
gas emissions
Greenhouse
gas reductions
Million t-CO2
(fiscal year)
1.44 1.49 1.53
0.23
0.37
Reductions surpass
emissions
Sharpí s corporate vision is to limit to the greatest extent possible the amount of
greenhouse gas emissions resulting from its business activities around the world.
At the same time, we seek to significantly reduce greenhouse gas emissions by
means of the energy-creating effects of solar cells and the energy-saving effects of
new products manufactured by Sharp. The idea is for the amount of greenhouse
gas emissions reduced to exceed the amount emitted by fiscal 2010.
Note: In the graph above, the greenhouse gas reduction amount is a result of using
photovoltaic power generation and does not include the amount reduced through the
use of new energy-saving products.
By committing ourselves to these ideals, we can derive
genuine satisfaction from our work, while making a
meaningful contribution to society.
Sincerity is a virtue fundamental to humanity...
always be sincere.
Harmony brings strength...
trust each other and work together.
Politeness is a merit...
always be courteous and respectful.
Creativity promotes progress...
remain constantly aware
of the need to innovate and improve.
Courage is the basis of a rewarding life...
accept every challenge with a positive attitude.
Business Philosophy
We do not seek merely to expand our business volume.
Rather, we are dedicated to the use of our unique, innovative
technology to contribute to the culture, benefits, and welfare of
people throughout the world.
It is the intention of our corporation to grow hand-in-hand with
our employees, encouraging and aiding them to reach their
full potential and improve their standard of living.
Our future prosperity is directly linked to the prosperity of our
customers, dealers, and shareholders… indeed,
the entire Sharp family.
Business Creed
Sharp Corporation is dedicated to two principal ideals:
“Sincerity and Creativity”
Corporate vision: Zero Global Warming Impact by 2010Achieve the tenets of the business philosophy by promoting
“Sincerity and Creativity” in all business practices