Sennheiser 2010 Annual Report Download - page 2

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3
EDITORI A L
Prof. Dr. Jörg Sennheiser
Our senses of smell and taste are uniquely intertwined.
Only when they play in counterpoint are we truly able to
experience flavor. That much you probably know. But did
you know that the right sound is able to intensify a meal’s flavor
by 10 percent? In this annual report, we profile the British
celebrity chef and Oxford scientist who made this discovery.
Following “Seeing sound” in 2008 and “Feeling sound” in 2009,
this year’s focus is “Smelling and tasting sound.” Paderborn
music professor Heiner Gembris gives us a glimpse into the world
of perfumers, who communicate in the same language as
musicians. And who knows better about the cross-modal effect
of melodies than the composer of the well-known theme songs
for Das Boot and the German TV series Tatort? During an
interview in his studio, Klaus Doldinger gives us his insights into
the saxophone’s sensuality and the importance of choosing the
right microphone. What’s more, we teamed up with a culinary
treasure hunter who scours local Asian markets in search of long-
forgotten or unknown ingredients. Stir them together and these
stories will give you a fresh look at our core business. As audio
specialists, sound is our passion. I hope you enjoy this new
experience: smelling and tasting sound.
Yours,
“Sound
is our greatest
passion.”