Sennheiser 2010 Annual Report Download - page 17

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32PRODUCT E X PERIENCE
From closing doors
and fizzing bottles
What does a brand sound like? How does it smell and taste? Multisensory design has the answer.
It turns brand identity into an experience and gives it the breath of life.
33
PRODUC T EXPERIENCE
Slamming doors, clicking blinkers, the gentle roar of an engine. Automobile manufacturers don’t leave any sound to chance. The amount of carbonation in soft drinks is calibrated to have the same fizz when opened as it does in the commercials.