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The
scent
of an
evening
Erich Berghammer spins music and
aromas around the world. His stage name?
ODO7. Profession? Aroma Jockey.
Whether at parties, fashion shows or product
presentations, he uses a multisensory approach to
get his crowd going – finely tuning the music to his
perfect olfactory selection.
Getting down to Beyoncé and Tokio Hotel
ODO7’s list of references is long and impressive. A
party for Isabella Rossellini. The launch of a Dior
perfume. Celebrating with Beyoncé and Tokio Hotel.
Whether a company presentation or the film premier
of Perfume, he takes his audience on an olfactory
journey. Austrian-born disc jockey ODO7, Erich Berg-
hammer, was a graphic designer and illustrator before moving to Amsterdam more than ten years ago.
In 2002, he had an epiphany. “I was at the performance of a Japanese artist and the room was
absolutely packed,” recalls the 45-year-old. “As she played, harmonizing colors were projected onto
milk glass. It was a tremendously sensual experience.” The only problem was “the terrible stench in the
room.” That’s when Berghammer decided to liberate clubbers and partygoers from the same old mix
of stale smoke, sweat and alcohol. Since then, he’s been booked all over the world. Tonight? Moscow.
For Berghammer, inspiration is everywhere – even in a
hotel bar. “I’ve never had a chance to spin vodka,” laughs
DJ ODO7 as he fills a small apothecary bottle with Russia’s
“little water” and safely stores it along with the many other
specimens in his metal pilot’s case. “I’m always on the lookout
for something new.” The phone rings: his taxi has arrived.
Quickly pulling on a T-shirt emblazoned with L-O-V-E,
Berghammer snaps the lid of his case closed and off he goes.
It’s two o’clock in the morning as the DJ makes his way along
Moscow’s streets with his mysterious case in hand. Entering
through a nondescript door and climbing up a dark staircase,
the DJ arrives in his dressing room in time to go through his
gear one last time: gloves, Sennheiser headphones, spray
bottles, two metal bowls, small pots and countless little glass
bottles and jars. ODO7 is the author of his own profession.
Moscow’s Imperia Lounge. Electronic music booms
out of the speakers and, to every beat of the bass, ODO7
sprays a mist of amber towards two standing fans
that send the fragrance twirling around the dance floor.
26 A FRAGR ANT PER FORMANCE