SanDisk 2004 Annual Report Download - page 11

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Table of Contents
meet the minimum standard performance of 15 megabits per second for high−resolution recording of moving images.
• Cruzer® USB Flash Drives. Our Cruzer USB flash drives are available in capacities ranging from 128 megabytes to 4 gigabytes.
Our Cruzers allow users to transfer data files between any device with a USB port. Cruzers offer a high−speed replacement for
the floppy disk or other removable media. In addition to our standard Cruzer family, our Cruzer Titanium USB flash drive family
is targeted at high−end users. Cruzer Titanium is an extremely rugged USB Flash Drive made from titanium and other metals.
The Cruzer Titanium is one of the fastest performing USB Flash Drives on the market and is available in 512 megabyte and 1
gigabyte capacities. In conjunction with M−Systems, we are developing U3 as a new platform for USB drives. Our USB flash
drive family of products accounted for 14% of our product revenues in 2004.
• RS−MMC. Our RS−MMC is designed for use in small Nokia, Samsung or Siemens mobile phones. It is about half the size of a
standard MultiMediaCard and has the same simple low power interface. This allows the RS−MMC to be used with an extender
in a full−size MMC slot.
• TransFlash. TransFlash, introduced in 2004, is an ultra−small removable flash memory storage format. TransFlash is designed
for new mobile phones that are compact yet fully−featured with storage−intensive multimedia applications such as digital
cameras, video capture and playback, digital audio players, video games, personal organizers, multimedia message service, email
and voicemail capabilities. TransFlash is similar in size and function to embedded flash memory, but can also be readily
removed and upgraded to allow for a range of memory capacities as well as interoperability with other consumer electronics
devices.
• XD−Picture Card.tm In 2003, we began selling the xD−Picture Card format under arrangements with Olympus Optical Co., Ltd.
and Fuji Photo Film Co., Ltd., or Fuji. The xD−Picture Card allows for rapid data transfer, is ultra compact for the most portable
device and is compatible with all xD cameras. The xD−Picture Card is available in capacities that range from 64 megabytes to
512 megabytes.
We also utilize branding to differentiate our card products. For example, our line of Shoot & Storetm card products are
inexpensive, consumable flash memory cards currently offered in approximately 50−picture (32 megabytes at one mega pixel
resolution) and approximately 100−picture (64 megabytes at one mega pixel resolution) sizes. Shoot & Store card products are
standard cards available in CF, SD and Memory Stick PRO formats. This line is offered primarily through supermarkets, convenience
stores and drug stores.
We also offer a broad line of memory card readers, which provide a fast, convenient way to transfer data between our memory
card products and a personal computer through a USB connection. The SanDisk Photo Album rounds out our accessory line and
provides users with a very economical and simple way to view digital photographs and multi−media slide shows on a television.
Technology. Since our inception, we have focused our research, development and standardization efforts on developing highly
reliable, high−performance and cost−effective flash memory storage products to address a variety of emerging markets. We have been
actively involved in all aspects of this development, including flash memory process development, chip design, controller
development and system−level integration to ensure the creation of fully−integrated, broadly interoperable products that are
compatible with both existing and newly developed system platforms. We believe our core technical competencies are in:
• high−density flash memory process, device, design and reliability;
• controller design;
• system−level integration; 6