Rue 21 2012 Annual Report Download - page 8

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PART I
Item 1. Business.
Our Company
rue21, inc. and subsidiaries (“rue21, inc.” or the “Company”) were originally incorporated in Pennsylvania in
October 1976. We changed our name to rue21, inc. in May 2003 and reincorporated in Delaware on October 30,
2009. rue21 is a fast growing specialty apparel retailer offering the newest fashion trends at every day great value.
At the end of fiscal year 2012, we operated 877 stores in 47 states. Many of our stores are located in small and
middle market communities that we believe have been underserved by traditional specialty apparel retailers.
We offer a broad selection of merchandise for anyone who wants to look and feel 21. Over the last few years,
rue21 has expanded and developed a number of product categories to complement our extensive apparel offerings,
including rue21 etc!, our girls jewelry and accessories category, tarea by rue21, our intimate apparel, Carbon
Elements, our guys accessories, and a full line of fragrances and beauty products. Our coordinated merchandise
assortment allows our customer to create a complete look from head to toe, and our merchandising model allows us
to quickly identify and respond to trends and bring proven concepts and styles to our customers every day at great
value. We believe that the mix of fashion and key items we offer at attractive price points allows us to compete
effectively against all of our competitors, from traditional specialty retailers to larger department stores and mass
merchant discount retailers.
Our principal executive offices are located at 800 Commonwealth Drive, Warrendale, Pennsylvania, 15086.
Our telephone number is 724-776-9780.
Our internet address is www.rue21.com. We make available through our website our annual report on
Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed or
furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (“Exchange Act”),
as soon as reasonably practicable after we electronically file such material with, or furnish such material to, the
Securities and Exchange Commission (“SEC”). Certain financial information about our revenues from external
customers, measures of profit or loss and total assets is set forth in Note 1 of Notes to Consolidated Financial
Statements included in Part II, Item 8 of this Form 10-K.
4