Rue 21 2012 Annual Report Download - page 69

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Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statement (Form S-3 No. 333-174846) of
rue21, inc. and in the Registration Statement (Form S-8 No. 333-164401) pertaining to the rue21, inc. Amended and
Restated 2003 Ownership Incentive Plan and the rue21, inc. 2009 Omnibus Incentive Plan of our reports dated April
3, 2013 with respect to the consolidated financial statements of rue21, inc. , and the effectiveness of internal control
over financial reporting of rue21, inc. , included in this Annual Report (Form 10-K) for the year ended February 2,
2013.
/s/ E
RNST
&Y
OUNG
LLP
Pittsburgh, Pennsylvania
April 3, 2013