Rue 21 2012 Annual Report Download - page 27

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Please find page 27 of the 2012 Rue 21 annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Stock Price Performance Graph
The following graph compares the cumulative stockholder return on our common stock from November 13,
2009 (the date of our initial public offering) through February 2, 2013 with the return on the Total Return Index for
the NASDAQ Stock Market (US securities only) and the NASDAQ Retail Trade Stocks. The graph assumes
$100 invested on November 13, 2009, in the stock of rue21, inc. the NASDAQ Global Stock Market (US securities
only), and the NASDAQ Retail Trade Stocks. It also assumes that all dividends are reinvested.
Comparison of 39 Month Cumulative Total Return
Assumes Initial Investment of $100
February 2013
2/2/20131/28/20121/29/20111/30/201011/30/2009
DOLLARS
rue21, inc.
NASDAQ Stock Market (US Companies)
NASDAQ Retail Trade Index
0
50
100
150
200
300
250
Comparison of Cumulative Total Return
Assumes Initial Investment of $100
February 2, 2013
x
11/30/2009 1/29/2011 1/28/2012 2/2/2013
Rue21, inc. 100.00 155.26 135.04 156.43
NASDAQ Stock Market (US securities only) 100.00 126.48 135.68 155.23
NASDAQ Retail Trade Index 100.00 128.08 155.13 183.51
(1) Returns are based upon the premise that $100 is invested in each of (a) our common stock, (b) NASDAQ Stock
Market (US securities only), and (c) the index of NASDAQ Retail Trade Stocks on November 13, 2009, and
that all dividends (if any) were reinvested. Stockholder returns over the indicated period should not be
considered indicative of future stockholder returns.
23